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PARTNERSHIPS

SERAC INTERNATIONAL PTY

Serac International was established in March 2001 in South Africa with the objective of providing a range of superior tasting beverages for international markets and has been further expanded to provide a wide range of trading services to compliment the manufacturing and licensing operations. As part of this development, Serac has established internationally licensed franchises for the manufacture of a range of ready-to-drink products in 32 countries in Africa, America, the Caribbean, and the Middle East; serving markets with populations of 400 million people around the world.

 

PARTNERSHIP WITH DEEBEE COMPANY LIMITED

The Serac system offers Deebee Company LTD a complete turnkey operation and support, from the establishment of the manufacturing operation to the providing of the branded packaging. To this end:

 

  • Serac has entered into a license arrangement with Deebee Company Limited

  • A protected territory (in this case, Nigeria) has been granted to Deebee Company Limited.

  • Serac supplies all the machinery required for the operation, including the filling line, water purification plant etc.

  • Serac International will install and commission the entire ZOOM factory, and provide certificated training to Deebee staff.

  • Deebee Company Ltd will purchase all pouches, formulation, concentrates, etc from Serac in order to maintain international uniformity of taste and appearance.

  • Deebee Company Limited will also purchase some locally available raw and packaging materials from sources within the country.

  • In keeping with efforts to achieve competitive pricing, Serac will continually be using its purchasing leverage to acquire the best prices and pass the benefits on to Deebee and other franchisees.

  • Being part of a larger international body comprising franchisor and franchisees from

  • around the world, will afford Deebee the opportunity to exchange views and contribute experience within a larger network than would be available within Nigeria only.

  • The Zoom factory was commissioned in November 2004.

 

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